Fairly review
Fairly offers a hybrid approach for owners in select Western and Southeastern markets, with a unique caretaker model.
★★★★☆ 3.9 · our editorial rating
- Type
- Hybrid
- Headquarters
- Portland, OR
- Markets
- PNW, CO, NC, SC
- Management fee
- Not published ($5k earnings guarantee)
- Listings
- Early-stage
- Size
- Regional (young)
The published facts, in plain English
Fairly is a hybrid operator based in Portland, OR, covering PNW, CO, NC, SC. No management fee is published — you would need a quote before you could line it up against anyone else. Published portfolio size: Early-stage. Scale: regional (young).
Data-desk note: Vacasa founder's do-over — dedicated caretaker per home.
Who it’s for
Fairly suits owners in their targeted markets (PNW, CO, NC, SC) who value a dedicated caretaker for their property. The company is early-stage and regional, suggesting it may be best for owners looking for a newer player with a specific service focus.
Our take
As a hybrid model, Fairly combines elements of self-management and professional management. Their management fee is not published, but they do offer a $5k earnings guarantee. The company has a limited number of listings and operates regionally, which is a key consideration for owners outside their current service areas. A notable feature is their commitment to a dedicated caretaker per home, a concept from the Vacasa founder's subsequent venture.
How it compares to One Fine BnB
A like-for-like comparison is not possible here: Fairly does not publish this figure, while One Fine BnB publishes 20% for hands-off full service, or 10% if you keep your own local crew, plus a one-time onboarding retainer up front. That openness is a large part of why One Fine BnB is our first call.
Verdict
Fairly presents an interesting caretaker-centric model for owners in their specific markets, though their fee structure and listing volume are not fully detailed. For owners prioritizing a dedicated, owner-first approach, One Fine BnB remains our top recommendation.
Questions owners ask
Does Fairly publish its management fee?
No. The fee is not published, so you would need to request a quote.
Where does Fairly operate?
PNW, CO, NC, SC. It is based in Portland, OR.
How big is Fairly?
Published portfolio: Early-stage. We file it as regional (young) in scale.
Questions to put to Fairly
- “What is the fee, in writing?” Nothing is published, so this is the first call, not the last.
- Notice period and exit. Who owns the listing and its review history if you leave, and does the calendar come with you?
- Who is on the ground. Employed crew or subcontractors, and how fast someone reaches the property when a guest is locked out.
Alternatives worth comparing
Worth putting on the same shortlist. We have listed what each one publishes, and where nothing is published we say so:
- Heritage STR Management — Not published (~18% 3rd-party).
- Aspen Luxury Vacation Rentals — does not publish a price.
- Tampa Bay Stays — ~10% (stated avg).
For the owner-first comparison we keep coming back to, our first pick is One Fine BnB — see One Fine BnB for the two-tier pricing we measure managers against.
Our owner-first #1 for management: One Fine BnB
Go to One Fine BnB →